October 14, 2010

By Geof Harries in Announcements



Subvert, reinvented. You’re looking at our new website and hence, our new strategic direction. What you don’t yet see is our new office, but photos are on the way.

Right now, I’d like to talk about what’s changed.

I started Subvert in February 2007. At that time, the company was focused on digital marketing and website design. As awareness grew, some basic web development and software design services were added to the list. It was a good ride for over two years, but some serious choices loomed on the horizon.

My options were to either stay where I was and continue to do what I was doing, or commit to turning Subvert into something much bigger and better. As evidenced, I went with the latter.

In October 2009, Michael came on board as our Technical Director. It’s been a wild ride ever since, and I’m not talking about his hair. With a real programmer on staff, the visual and interaction designs that I dream up can be beautifully executed in code. Michael is a rare find in the programming world; he cares deeply about the usability, style and design of everything that he builds, front to back.

When we eventually hire more staff, you can bet we’ll go searching for someone like him. Although, maybe not as tall. Or blonde. Blue eyes, optional.

We’re now a company that can not only design terrific looking software and websites, but has the technical chops to turn those ideas into reality. On our homepage, the We design, assemble and ship your ideas tagline speaks directly to this vision. The software and websites we build actually improve businesses, not just suck money out of their bottom line. And our project case studies prove it. That’s something of which we’re really proud and want to advocate.

Speaking of advocacy, if you've looked around the rest of our new website, you'll notice that not only has the design and content been freshened up, but so has the technology. We're primarily a Microsoft shop, meaning most of what we build uses the latest in Microsoft technologies. This website is no exception; ASP.NET, MVC2, EF4, LINQ, IIS and SQL Server are the engine, all hosted on our Toronto-based Atum server.

We've also used a fluid 960.gs layout set at a minimum width of 1100px, which is pushing standard practices, but our visitor data shows this won't be a problem for most people.

Heartfelt thanks to all of those who’ve supported us, thus far, on this journey. To our clients, friends and families, we appreciate everything you’ve given us. We look forward to taking this thing to the next level, however high that may be.

But first, a beer.


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Wow, very well executed design gents. Wonderful typography, great use of white space, and love the illustrations. Way to set the bar high.

Jeff Smith on October 15, 2010

Wow, this looks awesome! Great work, sir - I am sure this will serve you and your business very well.

Nate Klaiber on October 15, 2010

Thanks guys. Our new website was a long time in the making, but now that it's done, we're really happy with how it all came together. Matt Brown of thingsthatarebrown did the design (he was responsible for our previous iteration as well) and John Martz illustrated the robot scene on our homepage.

Geof Harries on October 15, 2010

Robots! Robots are the best. Super clean and feels fun. I have no doubt this will be a successful move for an already successful company. All the best Geof!

Carl Smith on October 18, 2010

Thanks Carl. I mean, who doesn't love robots, especially pink and purple ones? Really.

Geof Harries on October 18, 2010