new and improved


March 4, 2009

By Geof Harries in Announcements



It has taken significant effort to get here, but the new Subvert website is finally live.

Can I breathe a sigh of relief yet?

Subvert has been in business for over two years and a lot has happened during that time. The company has changed its focus from building websites and designing applications to concentrating solely on the latter. The client list has grown and the range of work has deepened. And just shy of two months ago, I was given keys to the new office space.

As many designers will attest, one of the hardest projects to start, let alone finish, is the creation of your own marketing materials. I went through several website and logo iterations on my own before finally giving up and seeking out a better way.

In the end, I hired Caleb Chang of Changstein Creative to design the new logo and Matt Brown of thingsthatarebrown to handle the website. I was free to step back, hone the Subvert brand and clearly identify what this company is all about.

If you're struggling to do the same for your own company, outsource to a professional. That's what clients do, right?

Subvert website homepage

I hope you dig the new website and logo as much as I do. If you spot any technical issues or find something that needs to be fixed, please contact me with the details.


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Contragts on the launch Geof! I'm proud to have been a part of this project—you're a wonderful client.

Matt Brown on March 4, 2009

OK I'll comment here to even out the competition with Twitter:

I think I love what you've done.

Adam Khan on March 4, 2009

Ha ha, thanks Adam (and Matt). I'm very happy with the new version of this website. Big props to Matt's company thingsthatarebrown for the amazing visual design and coding.

Geof Harries on March 4, 2009

I know I am a little late to the party, but it's so nice to see this site out in the wild! It's beautiful Geof.

Nate Klaiber on March 4, 2009

Nice work!

I've been looking forward to seeing this.

Really liking the strong type and the callout nav.

Jon Gel on March 5, 2009

I'm eating blueberry pie right now. And I have to say, this new subversive iteration is tastier. This rabbit has been deftly released from your chapeau, very much in keeping with the magic that you do best. As they say in the latter part of the Surf n' Turf industry, "well done!"

Matt on March 5, 2009

Nate and Jon, glad to hear you have such positive opinions of the new website. I too think it's beautiful. thingsthatarebrown did some tremendously creative work.

As for Matt, nothing I write here can compliment your eloquent prose. Typical.

Geof Harries on March 5, 2009