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Yukono: The birth and life of an idea
Yukono has been growing by leaps and bounds. Thanks to Facebook, Twitter and recent coverage in Yukon News and CBC Radio, the Yukono community is getting more popular and useful each day. What makes us proudest, though, is to see people using the website as we always intended it: a means of conversation.
As an aside, if you want to download and listen to our CBC Radio interview, here it is.
There's a lot of layers to Yukono. When you factor in key features such as listings, reviews, categories, memberships, search, security, email messaging, feed subscriptions and administration tools, you realize how complicated the website is and how much more it could increasingly become.
But, if we boil it down to the core purpose of Yukono - a fun and easy way to find and recommend great Yukon businesses and services - you see how people are really the most important aspect. Without people using the website, it's worth nothing. Without people, it's just a bunch of technology.
Which is why when we noticed that a couple of businesses had replied directly to customer feedback using the tools we gave them, it made us overwhelmingly happy.
How awesome is that?
Thanks everyone, businesses and customers alike, for making Yukono what it is today. We also greatly appreciate you providing feedback & suggestions and helping us decide what Yukono will become tomorrow.
Comments
Great work on Yukono guys. It's got to be a great feeling to have such a vibrant community growing around a product you built.
I'm curious about how you guys have marketed Yukono: word of mouth, Google ads, etc.?
Jeff Smith on September 20, 2010
Thanks, it’s been a lot of fun to build and watch the community grow.
As for marketing, we’ve used, and continue to use, a wide range of approaches: word of mouth, paper fliers, Facebook advertising, website banner advertising, Facebook fan page, Twitter account, blog posts, email newsletter, local media coverage and contests. Simply, all low-cost marketing, mostly digital, with some good ol’ fashioned person-to-person conversations mixed in.
I guess, though, what’s most important is that Yukono is proving to be a service that people want and like to use. It has a purpose that benefits their lives. If it wasn’t for that, none of these marketing tactics would amount to much.
Geof Harries on September 20, 2010