Subvert

Company

Located in Whitehorse, Yukon, Canada, Subvert Marketing Inc. opened its doors in February 2007.

Since that time, Subvert has helped dozens of clients across the country understand how people interact with their digital products and design experiences that meet customer and business needs in new and innovative ways.

Michael JohnsonTechnical Director

Mike leads our technical effort. Whether programming, managing servers or mapping data models, if it's complicated, you can bet he's got it covered.

Geof HarriesDesign Director

Geof looks after the design and user experience of our projects. He's responsible for everything from user research to strategy and analytics to interfaces.

What’s with the name?

Negative encounters with websites and software far outweigh, or subvert, any positive marketing an organization has done. Frustrated customers are hard to win back, regardless of how much you dazzle them elsewhere. A good user experience for your product equals a distinct competitive advantage.